Rotten Returns: Firestarter Fails to Set the Box Office Ablaze Its worldwide total is currently at $688 million, so again, no tears. Based on some of the lower third weekends among films in the $400 million category like Jurassic World: Fallen Kingdom ($28.6 million) and The Hunger Games: Catching Fire ($26.1 million), it’s going to take a number probably at least in the low 30s next week for Multiverse to stay on track to become the 37th film ever to reach $400 million and the 11th Marvel-based film to do so. So Multiverse of Madness has a 5- to 6-day edge on that film. It took The Batman 17 days to get to $300 million this year, and it has settled into around $369 million total now that it is available on HBO. (Spoiler: It’s not even close.)Īvengers: Age of Ultron, which is considered one of the MCU’s more disappointing entries, had $313 million by day 10 with a $77.7 million second weekend (a 59.4% drop) and finished with $459 million. Word-of-mouth appears to be a factor here, unless parents really somehow think this is worse than all the other “PG-13” comic books they have taken their kids to. Strange is also ahead of that film’s $260 million in 10 days, and it continued to fall hard, while Wonder Woman did not fall more than 40% after its second weekend for 12 straight weeks. But that 68% drop that Strange took is more akin to Batman v Superman, which fell 69.1% to $51.3 million in its second frame. At $291.9 million, the film is still well ahead of Wonder Woman, which grossed $58.5 million in its second weekend and was only up to $206 million in 10 days. It will do that now in 11 or 12, so no tears necessary. The film missed out on becoming the 15th film in history to reach $300 million in 10 days. Last week we said that $72 million was the floor if this film wanted an all-but-guarantee to reach $400 million, but now let’s examine if this puts it in jeopardy. But it took a much sharper drop than expected, all the way down to $61 million. (Photo by ©Walt Disney Studios Motion Pictures/©Marvel Studios)ĭoctor Strange in the Multiverse of Madness, to no one’s surprise, led the way at the box office for a second straight week. King of the Crop: Doctor Strange Wins Second Week Against Sparse Competition “Better safe than sorry” also applies to the old-fashioned concept of word-of-mouth as well, and the numbers on last week’s big winner suggest this is more of a symptom of that than counting the days to a Disney+ premiere. This week we are reminded of the terms “word-of-mouth” and “frontloaded.” The former is something that has been sporadic to identify during the pandemic, but the latter is starting to feel more common, especially if time is feeling more like a flat circle and moviegoers are getting used to the concept of waiting for those decreased theatrical-to-streaming windows to close up. The summer season kicked off in grand fashion last week.
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